One of the more difficult tasks as a freelance writer is marketing. Don't get me wrong, this is not a task I find loathsome in any way. I've never had the fabled artist/primadonna mindset. There is no wall between my writing and my business. That is a luxury for writers or journalists backed by giant publishing conglomerates.
Marketing myself, while time consuming can be fun. My brand is me - DFC Communications. And it has to be promoted through what else, writing. Whether I am writing an ad, a brochure, updating my web site, writing blog comments, writing blog posts, pitching stories via email to editors, sending a Tweet, fooling around on Facebook or Squidoo, my writing skill is on display. Simple missives demand dilligence, and any demand eventually begets fatigue.
You can't seriously judge the quality of a surgeon's O.R. skills by how she blogs about sports [or can you?], or decide if a lawyer is competent by her foodie posts on Facebook. But my writing, any time it is on display makes a comment about my competence, skill, and creativity.
Luckily, I love to write; always have. Yakking in print comes naturally to me, and most of the time it comes out pretty good - or at the very least, coherent. Errors in short emails I've fired off in a hurry may make me cringe upon later review, but beyond that I usually take care with [the written] word and try to take my time. However, I'm a writer so no matter how seemingly frivolous the venue, my words are my brand. Thus, I repeatedly remind myself: everything counts.
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